Overview
NorthStar Education Partners collaborated with Navigator Schools to enhance their communication strategy for the “Core 3” services—culture, rigor, and data—offered to districts, charter schools, and charter networks. This partnership involved crafting a compelling story deck to better articulate Navigator’s impact and engagement options for partner schools.
Objectives
Navigator Schools partnered with NorthStar to:
- Compelling Story Deck: Craft a compelling story deck that describes the problems most schools face, Navigator Schools’ successes, and various engagement options for partners.
- Clarify Impact: Communicate the unique problems Navigator Schools is positioned to solve and clarify their impact.
- Present Engagement Options: Present different engagement options to potential partners, highlighting the value of their services.
Partner
Navigator Schools
Location: Northern California
Enrollment & Schools
2,200 students across 4 schools (Gilroy Prep, Hayward Collegiate, Hollister Prep, Watsonville Prep)
Mission Statement
Navigator Schools equips students to be learners and leaders in high school, college, and beyond by developing top-tier teams of educators who continuously improve and innovate schools to deliver phenomenal outcomes for all students, regardless of their circumstances.
Key Activities & Deliverables
Compelling Story Deck
- Design Conversations: Led a series of design conversations with Navigator Schools to understand their unique strengths and the needs of their partners.
- Story Development: Crafted a story deck that clearly communicates the problems Navigator Schools addresses, their successes, and engagement options.
Clarifying Impact
- Impact Clarification: Helped Navigator Schools articulate the problems they solve uniquely and the impact they have had on partner schools.
- Visual and Narrative Elements: Developed visual and narrative elements to effectively showcase their achievements and engagement possibilities.
Presenting Engagement Options
- Engagement Options: Outlined various engagement options for potential partners, including pricing and service packages.
- Customized Solutions: Provided tailored solutions to meet the specific needs of different school networks and districts.
Outcomes
NorthStar and Navigator Schools successfully created a compelling communication strategy that has significantly improved their ability to convey the impact of their Core 3 services. This collaboration resulted in:
- Enhanced Communication: A well-crafted story deck that effectively communicates Navigator Schools’ unique value proposition.
- Increased Engagement: Clear presentation of engagement options has led to more successful partnerships.
- Clarified Impact: Improved articulation of Navigator Schools’ impact, making it easier for potential partners to understand the value of their services.
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