Overview
NorthStar Education Partners collaborated with Bard Early College to expand its reach to more high schools. This partnership involved developing a flexible financial model, designing a comprehensive marketing campaign, and creating an equity-centered tuition system to make Bard Early College more accessible and competitive.
Objectives
Bard Early College partnered with NorthStar to:
- Flexible Financial Model: Build a financial model with growth guides and target margins that can be adjusted as the institution develops.
- Comprehensive Marketing Campaign: Design a marketing campaign utilizing a strong referral system and social media strategies.
- Equity-Centered Tuition System: Develop a new tuition system focused on equity-centered practices for a more equitable pricing guide, allowing discounts for certain partnering sites.
- Dynamic Electives List: Compose a list of dynamic electives for Bard’s partner high schools to offer, expanding the capabilities of their program and enhancing competitiveness.
Partner
Bard Early College
Location: Multiple campuses across the U.S. including Manhattan, Cleveland, and Baltimore
Mission Statement
Bard Early College seeks to improve the transition from high school to college and increase access and success in higher education.
Key Activities & Deliverables
Flexible Financial Model
- Financial Growth Guides: Built a flexible financial model with growth guides and target margins.
- Adjustable Financial Plans: Created a model that can be adjusted based on the institution’s development and needs.
Comprehensive Marketing Campaign
- Marketing Strategy: Designed a comprehensive marketing campaign including a strong referral system and social media marketing strategies.
- Branding: Developed a branded marketing strategy showcasing Bard Early College’s strongest assets.
Equity-Centered Tuition System
- Tuition Guide: Developed a new tuition system focused on equity-centered practices.
- Discount Programs: Created a more equitable pricing guide, allowing Bard Early College to offer discounts to certain partnering sites.
Dynamic Electives List
- Electives Development: Composed a list of dynamic electives for Bard’s partner high schools to offer.
- Program Expansion: Expanded the capabilities of Bard Early College’s program, making it a more competitive resource in education.
Outcomes
NorthStar and Bard Early College successfully developed strategies that have significantly enhanced Bard’s reach and impact. This collaboration resulted in:
- Expanded Reach: Increased the number of high schools partnering with Bard Early College.
- Enhanced Financial Stability: A flexible financial model that supports sustainable growth.
- Effective Marketing: A comprehensive marketing campaign that effectively promotes Bard’s strengths.
- Equitable Tuition: A new tuition system that supports equity and accessibility for all students.
- Broadened Curriculum: An expanded list of dynamic electives that enhances the educational offerings of partner high schools.
Read more case studies and learn how NorthStar Education Partners is transforming education through strategic partnerships and innovative approaches.